(Alternative title: 'Winner winner, another chicken dinner...')

So we in the UK seem to be under a new deluge of anthropomorphic mascots in adverts lately vying to make us part with our cash, including a purple-suited fox who fronts an online bingo empire (which I won't name directly as I don't want to promote online gambling). Naturally, this will be the next logical escalation in the advertising war to keep our attention- direct feedback from their online apps to their mascot! Though with their new game proving unexpectedly popular, perhaps he needs to have a word with his agent?

At least his new 'gravias' might give him more air-time than those intolerable meerkats...