You finally did it. Your eCommerce store is running. It has all of the latest products. There is plenty of pricing info, pictures with the suitable information. You aren't making that many sales. According to the site's stats, traffic does not seem to be a problem. Plenty of people visit your eCommerce store on a daily basis. However, you are not making sales based upon the amount of traffic that you are getting. What seems to be the real problem?