Based on those old Brisk Iced Tea commercials from the 90s. It's suppose to be pro Cringe, as in lets people enjoy their cringe stuff. I've been getting over that fear of being called cringe with my work and I'm trying to drink it down like a nice cool iced tea. Here's a link to the commercial as a point of reference:

https://www.youtube.com/watch?v=Gbw20L2OEA4