Since 1977, Burger Taur has maintained a faithful base of customers appreciative of their unabashed offerings and sincere service. Many newer franchisee locations are former Sparkleburg restaurants who finally admitted to being fast food. In 2008, Burger Taur maintained its popularity during the short-lived Burgoat craze. As a new generation matures, many try out Burger Taur's offerings with increasing sincerity, adding to their double-digit growth in the 2010's.