I think I have been reading too many "embedded advertising content headlines" on Reuters.com

Nothing secret here, except that NO ONE KNEW about it, save one intrepid soul who ordered this collar! Yes, I can now do letters. I thought I would need fancy 10mm lugs for my strap cutter, but no... turns out I just need a steady hand with my straight edge and sharp utility knife. Spacing is no issue, I do that manually on a very tight strap. Strap can match or contrast, your choice!

Yes, YOU can order ANY collar with these nifty letters attached. NO, I can NOT add them to a collar you own already. That said, I DO offer trade-ins if you must have them on your collar, and already own one I built for you.

My standard trade-in/warranty/replacement guarantee is that FOR ANY ITEM YOU EVER BOUGHT FROM ME, get it REPLACED at get HALF what you paid toward a new one. Lifetime leather enjoyment, that's what I sell. Never throw away a piece I built for you because it wore out, or because your former friend's dog chewed on it like a rawhide toy.

Limitations: long chains of letters need center support, so think about 8 characters or less between each rivet pair. I can do middle rivets to secure the strap for really long names or phrases.

Special characters: pictured, you will see paw (adorable), heart, star, flower, crown, & ampersand. Numbers: plenty on hand of the plain kind, only one each of the rhinestone numbers until I can find another source in China.

These look SOOOOO much better than those crappy prong-back letters sold by my competitors. Think about an upgrade. Think about the smile your mate will flash you when they see what you bought for them. Go and shop... do it now.

Letters can be had here: http://buylagarto.com/index.php?main_page=product_info&cPath=39&products_id=187