Domino has won a competitive eating contest (rodent division only though, since obviously larger animals would have a bigger stomach capacity than a guinea pig) and decides to make a SonicFox-esque joke during his victory speech. Afterward, social media was outraged and debated whether Domino's remark was appropriate or not. Domino didn't care and just tweeted #IMFAT repeatedly to mess with people online. Weight Watchers refused to comment on the controversy though.
In all seriousness, I'm muuuuuch happier with how this looks compared to my original sketch.