DeviantArt once again decided that it could not sit still, completely rebranding itself for the nth time (I've lost count how many times they have done this).
The lurid green eyecancer-inducing atrocity on the far left is their new logo. Can you guess how they arrived at that horrendous conclusion? Neither could I without watching their "trailer" that explained the process - and even then I couldn't fathom why they (the “creative” team responsible for such an abomination) decided that it was a good idea to lop off the closing loop of the lowercase "d" on the left part of that logo, and severing the capital "A" that completed the other half.
A good logo is recognisable and can be directly associated with a brand. DeviantArt's new logo is anything but recognisable.
Ever wanted an example on how logo design can be pushed too far, resulting in a complete failure? DeviantArt's new logo is precisely that.