I personally really dislike FB myself and I find it awful they make the decision based on likes. The only reason I have FB is my school I really hate that thing myself and by my knowledge all depends on how many friends you have there to win yourself more support. I have below 200 friends there and most of them are fellow fox owners I always can ask help if something comes up with my girl and I feel clueless.
Second half are zoo workers I worked with when made my essay for my finals and an animal shelter I am volunteer at.

But regardless that, I am very happy to be among the finalists and recently "by public likes" I think I am on 7th place from 34 works which is not bad at all! I still say I feel very happy and proud - even if Bioware multiply times proved they cant host properly their contest.

The email you had to send your entry was wrong, the same day it had deadline ONLY on their twitter (I dont have twitter but I am a fan of the game serie so just to see when finalists are up kept visiting their twtter page as guest) so people not on twitter and not followed it up until last minute actually lost their entries?
They tho delayed the finalists with 2 days because of this (I want to beleive it was that and not because they were slow judging) and the finalists I not fully agree with all of them regarding they claimed they will select them based on 50% creativity and many actually very simple and general ones where I really miss the so called creativity.

Many I like a LOT myself as well, many great entries but put it on FB popular-like-race not something I think is proper way to handle a contest. I could imagine a lot different ways to select the first 5 really - but oh well ;D
Not complaining, I am only pissed at the email thing which was very unprofessional of them. Up until yesterday I did not even knew my resend even arrived and if it did I was in time or due of my timezone I was out of it already. No email notification was sent "yes, we got your entry, thank you".