Bunny was bio-engineered by a megacorporation to be the perfect mascot, so she has no 'species' as she's a singular entity. She lives in private accommodation and appears in tv ads and on merchandise.

Bunny's personality and identity is inherently affected by her public image; if the majority see her as cute and innocent, then she is cute and innocent. Imagery of her is mandated by the corporation and censored if it does not portray her as they would like it to, because it runs the risk of altering her psyche. The corporation also heavily monitor what she is allowed to do, as a means of maintaining absolute control over her public image.

Bunny's story and concept share the project name "Kawaiiberpunk", as a nod to her being inspired by Japanese mascots and idols. She also draws influence from the Disney corporation.