Pre-order bonus bookmark for the 2014 RARE: Anthro Calendar of a young fox participating in Tōrō nagashi (灯籠流し?). A Japanese ceremony in which participants float paper lanterns (chōchin) down a river; tōrō is traditionally another word for lantern, while nagashi means "cruise, flow". This is primarily done on the last evening of the Bon Festival festival based on the belief that this guides the spirits of the departed back to the other world.

(as told by Wikipedia)